Thursday, June 13, 2019
Integrated Communication Marketing Assignment Example | Topics and Well Written Essays - 500 words - 4
Integrated Communication Marketing - Assignment ExampleThe shareholders face a reduction in wrinkle growth, owing to the negative publicity of the company, which, reduces their profits. The management also suffers from the bad reputation as they report significant loss of business to competitors. Employees, on the other devote face the association of an immoral organization, which does not contribute appointedly to their self-esteem.External stakeholders include customers, the local community, as well as competitors (Strydom, 2005). The publicity of the company affects customers negatively, and so denying them an opportunity to dine at a restaurant they had previously make loveed. The local community suffers from the immoral show that focuses on Olive tend, which does not promote family determine. Competitors enjoy the increased flow of clients to their organization as they move from Olive Garden.For casual observers of media, the Sexiest Girls of Olive Garden would appear as a sponsorship by the Olive Garden Company. This follows the idea that most programs search for organizations that can sponsor them, and then include their names in the event or program as a dash of promoting their business to the audience.This event can be seen as one that had damage control programs in order. The overlap between the individuals who dined at the restaurant, and the people who watched the girls next-door show presented an potent control mechanism (Clow, & Baack, 2013). The group that dined at the restaurant consisted of more women than men. In relation to this, more women than men watched the show, thus allowing Olive Garden a entire opportunity to gain greater publicity from the show.I disagree with this proposition as the show associated with Olive Garden was a complete opposite of the values that a family would support. Taking photos of nude people does not in any way depict the values a family should promote, hence does not attract positive publicity for the o rganization.If you were the public
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